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Consumer Goods

WickedGud

WickedGud

WickedGud

Guilt-free comfort food.

Guilt-free comfort food.

WickedGud is building the future of guilt-free comfort food. The brand reimagines everyday favorites like noodles, pasta, and snacks with healthier ingredients and better nutrition, helping consumers enjoy the foods they love without compromise.

https://wickedgud.com/

Why We Backed WickedGud

The Problem

Consumers shouldn’t have to choose between food they love and food that’s good for them. Yet many everyday comfort foods are built around ingredients that prioritise convenience over nutrition, while healthier alternatives often compromise on taste, familiarity, or affordability. The result is a market where better eating habits are difficult to sustain.

Consumers shouldn’t have to choose between food they love and food that’s good for them. Yet many everyday comfort foods are built around ingredients that prioritise convenience over nutrition, while healthier alternatives often compromise on taste, familiarity, or affordability. The result is a market where better eating habits are difficult to sustain.

The Solution

WickedGud is on a mission to “un-junk the junk.” The company is reinventing everyday comfort foods using better ingredients and improved nutrition, without sacrificing the taste and convenience consumers already love. By making healthier choices feel familiar, WickedGud is helping bring better nutrition into everyday households - one meal at a time. We’re excited to back a team reimagining how millions of people consume the foods they enjoy most.

WickedGud is on a mission to “un-junk the junk.” The company is reinventing everyday comfort foods using better ingredients and improved nutrition, without sacrificing the taste and convenience consumers already love. By making healthier choices feel familiar, WickedGud is helping bring better nutrition into everyday households - one meal at a time. We’re excited to back a team reimagining how millions of people consume the foods they enjoy most.

Founders

Bhuman Dani Soumalya Biswas Monish Debnath